Proche is a French term that means "close" or "nearby" and reflects the intimate connection between the clothing and its wearer. It embodies quality craftsmanship and a sense of heritage, with each piece designed to be cherished and passed down through generations. Designer Felicia Zivkovic embarked on her journey with Proche in 2020, drawing inspiration from her grandmother's hankies and the items she found in her own home. These personal connections fueled her creativity and led to the creation of meaningful and inspired pieces. Proche has since evolved into a full collection, prioritizing longevity and grounded in values and pure creativity rather than rapid growth.
