Bel Sweater

Shaina Mote established her eponymous label of women's clothing in 2011. Based in Los Angeles, her brand emerged from a passion for durable, high-quality apparel. Introducing a line of calm, uncomplicated essentials, she anticipated the rise of minimalism in fashion and championed values like timelessness, simplicity, and endurance ahead of their popularity. Mote's brand is recognized for its simple, clean aesthetic, comfortable silhouettes, and dedication to environmental responsibility. Drawing inspiration from the blend of beauty and practicality, her designs embody meaning, intention, and thoughtful creation made to last.