Fiocco Cera Hat

In 2004, Reinhard embarked on his journey into the world of hat-making. This venture began with the innovative application of felt, a material emblematic of where he grew up, South Tyrol. It all began in Vienna, where Reinhard Plank studied industrial design and began investigating the relationship between humans and objects. Reinhard currently operates from his atelier in the Florentine countryside, enveloped by nature and his team. Just as he did two decades ago, his hats are crafted with the same commitment and passion, meticulously shaped and sewn by hand in Italy, employing the finest quality materials.