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Family owned business, Uashmama, is an ode to the Italian mother who cares for her family, and is inspired by real-life mother Emanuela with creative inspiration by her husband Marco. Their daughters Chiara, Giulia, Gemma and Gaia also play key rolls in the business based in Tuscany.The team at Uashmama feels a responsibility to bring sensible, eco friendly products to families like their own.The collection is comprised of innovative designs, made from durable washable paper and suitable for any room in the house.