Tamaki Niime established her eponymous Japanese clothing brand in 2006, drawing inspiration from the natural world and architectural forms. The name Niime, which translates to "new female" in Japanese, reflects her personal vision. The brand focuses on garments made from Banshu-ori fabric, a traditional weaving technique involving dyed yarn from the Nishiwaki region of Japan. In 2012, Niime initiated the cultivation of organic cotton, aiming to ensure that all materials used in her creations would be 100% traceable in the future.
Niime is renowned for her unique dyed yarn creations, which are not merely clothing but wearable pieces of art. Each piece is characterized by its delicate and airy texture, with shawls designed to be versatile enough to function as wraps. The brand's philosophy emphasizes comfort, learning from past mistakes, challenging conventional norms, coexisting harmoniously with the environment, living in the moment, and maintaining a forward-looking perspective.
