Founded in 2019 by Rosie Ingleby, Dala is a sustainable denim brand based in London, focused on incorporating cultural influences from London and Paraguay, producing premium and inclusive denim. The designs emphasize everyday practicality and structured forms, ensuring that inclusivity is embedded in the brand's essence. By merging classic washes with modern silhouettes, Dala produces durable and thoughtful garments that are intended to become everyday pieces across lifetimes. In collaboration with BDA, their progressive B Corp boutique denim factory prioritizes longevity in the garments, adhering to the best practices throughout the product development process.