Euro Flocca Pillowcase

Australian-based manufacturer Hale Mercantile was established in 2013, with the goal of producing genuine European luxury linens that honor genuine culture, heritage, pride, and centuries of craftsmanship. Tucked away in the capital of Latvia, Riga, the Hale Mercantile team are dedicated to making their linen as enthralling and charming as the historic city itself. Focused on creating luxury linen with opulent texture, softness, color, and longevity, their motto is to create the finest and passionately market it. Originally a small boutique linen maker, Hale Mercantile has expanded to become a global lifestyle brand.

The finest grade flax from France and Belgium is used to spin all of their yarns, and everything is colored, weaved, and stitched in Europe. Every collection has been carefully curated with a timeless color scheme that is easy to combine and match. They produce pure linen bedding, bath linen, and table linen that emanate timeless charm while also meeting the highest standards of durability and lifespan. Hale Mercantile specializes in producing luxurious linen that looks stunning with little maintenance, so each item is pre-washed and softened to obtain an amazing patina and tactility that gets more appealing with each wash.