Ali Grace established her brand, Aligrace, during her college years in 2018. Ali started by transforming thrifted Levi’s into unique, custom creations for her friends, and following her graduation, the brand rapidly gained popularity. Her keen sense of fit, detail, and proportion formed the basis of Aligrace, designing jeans that honor every body, featuring silhouettes that are contemporary yet reminiscent. Ali carefully selects every piece of vintage denim, and her dedicated team in San Diego brings each vision to fruition.